How to Reduce RTO in Shopify Stores: 10 Proven Strategies
How to Reduce RTO in Shopify Stores: 10 Proven Strategies Return-to-Origin (RTO) is one of the biggest hidden costs for Shopify stores that offer Cash on Delivery (COD). High RTO rates can significantly impact profitability by increasing shipping expenses, tying up inventory, and creating additional operational work. If you’ve already read our guides on How…