Why Customers Refuse COD Orders (And How to Prevent It)
Learn why customers refuse COD orders and how Shopify stores can reduce delivery refusals, lower RTO rates, and improve fulfillment success.
Learn why customers refuse COD orders and how Shopify stores can reduce delivery refusals, lower RTO rates, and improve fulfillment success.
How to Reduce RTO in Shopify Stores: 10 Proven Strategies Return-to-Origin (RTO) is one of the biggest hidden costs for Shopify stores that offer Cash on Delivery (COD). High RTO rates can significantly impact profitability by increasing shipping expenses, tying up inventory, and creating additional operational work. If you’ve already read our guides on How…
Discover how Meesho achieved βΉ30,000 crore in FY25 sales and what e-commerce brands can learn from it. With 75% of daily orders as COD, call costs can skyrocket but Jaxl Business Phone helps businesses cut up to 80% of these expenses. Delivering crystal-clear, reliable, and low-cost calling at just βΉ0.20 per call, itβs built to scale operations like Meesho, Amazon, and Flipkart efficiently. Every call matters. Every rupee saved fuels growth in e-commerce industry.